PHILOSOPHY

Small steps
can lead to big change

Great health is vital to living a good life - that’s pretty obvious, right? We think so. And, reaching that perpetual point of ‘feelin’ fine all the time’ shouldn’t be hard, laborious, or boring.

— At Vitally, we dare to take the ‘dull’ out of daily wellness because we believe everyone deserves a vibrant, zesty, rip-roaring type of life.

It’s our mission to get you there, and to make it smooth and easy in a way that leaves the planet in a better place than when we found it. So, if you want to feel on top of the world, it begins with getting to the bottom of your health.

Your health, pure & simple

— We’ve stripped back the noise, the jargon, the empty bottles in your fridge; to provide you with a simple, stress-free daily wellness plan that will get you where you want to go.

The hard work is done. We’ve scoured the globe to find the purest, most effective ingredients. We’ve enlisted experts to provide you with recommendations fit for you. We’re giving you an easy-to-follow daily plan you can manage on your terms. All you need to do now is say yes to a healthier you.

A better
you-niverse

— We want to hero your health without harming the planet because the world’s wellness is vital to all of us

That’s why we make sure our packaging is all compostable and that our paper comes from PEFC sustainably farmed forests. It’s also why all our ingredients are sustainably sourced, ensuring no chemicals that can harm the environment are used in any part of the manufacturing process. Not to show off but we also offset our delivery fees by planting trees in the south of NZ. We do this because it’s vital to our collective future and don’t we all want to feel good about feeling good?

Designed by nutritionists, backed by science

We’re committed;

To you, the world, and to living a better life. That’s why we source the most effective, quality ingredients to provide you with a wellness range that will see you hit your health goals.

The hard work is done.

We’ve scoured the globe to find the purest,
most effective ingredients. We’ve enlisted
experts to provide you with recommendations
fit for you. We’re giving you an easy-to-follow
daily plan you can manage on your terms. All
you need to do now is say yes to a healthier you.

We’ve stripped it back.

No more noise, jargon, or empty bottles in

your fridge; We provide you with a simple,

stress-free daily wellness plan that will get

you where you want to go.

Our New Zealand

Many of our ingredients come from the land we call home such as NZ marine collagen sourced from the waters’ of southern NZ and Marlborough grape seed extract. When not available from New Zealand we source ingredients from around the world with sustainable and cruelty free supply lines. We currently manufacture 80% of our supplements in New Zealand and 20% in the USA.

We’re real people that believe in achieving unreal health.

Hannah Gentile
(MHumNutr)

Hannah is a lead nutritionist at Nourished by Nature, a New Zealand company specialising in fertility, pregnancy and early childhood nutrition. Here, she enjoys her varied work, from seeing clients to writing content for the likes of health apps and educational institutes worldwide. When Hannah is not at work, she likes to run through the beautiful trails near her home in Queenstown and she is also a mum to two littles munchkins who keep her extra busy.

Matt Hitchman
CEO

Matt is the founder of Vitally. Struggling to remember to take his supplements and fed up with multiple bottles running out at different times Matt thought there had to be a better way. He partnered up with Olympic Nutritionist Gavin Clearkin to create a range of beautifully crafted supplements delivered for convenience at great value. Vitally was born. Matt is a keen kitesurfer and thinks Ashwagandha has changed his life! 

Gavin Clearkin
BNutr Diet (Hons)

Gavin is our Head Nutritionist. With an avid interest in nutrition and exercise physiology and an extensive career combining both, Gavin’s experience is pivotal to Vitally’s ethos.  Gavin is an internationally recognised IOC (International Olympic Committee) Sports Dietitian/Nutritionist.  In addition to his nutrition qualifications, Gavin also has a Diploma in Fitness Training and Exercise Physiology, which has paved the way for his integrated approach to health.

Dr Mark Marunga
MBChB

Vitally’s medical advisor, Dr Marunga, is a respected Fellow of the Royal College of Urgent Care Physicians and New Zealand Society of Cosmetic Medicine. Dr Marunga has a keen interest in the link between diet, internal and external wellness. Dr Marunga completed his medical degree BHB and MBCHB at Auckland University in 1993, followed by a Diploma in Paediatrics in 1997 and Community Emergency Medicine in 2000. He then went on to be a Clinical Director at East Cares Accident and Emergency Clinic. With an increasing interest in cosmetic appearance, he then completed a Diploma in Appearance Medicine. Mark has a keen interest in the links between diet, internal and external wellness.